Tag: nuestra huerta

• Quiport is proud of the improvement of the participants of one of its emblematic shared value projects: Nuestra Huerta.
• Alpachaca Muyuverde was created to manage the Nuestra Huerta brand and is now opening a new brand of its own: the Muyuverde cafeteria.
• Products from Nuestra Huerta will also be sold in the cafeteria.

The Nuestra Huerta shared value project, promoted by Corporación Quiport, became the platform for the community company Alpachaca Muyuverde, made up of residents of the communities near the Quito International Airport to manage the project, to present its first independent enterprise, the Muyuverde cafeteria, which opened its doors on September 18, 2024.

Located in Cumbayá, the Muyuverde cafeteria offers fresh, high-quality products from nearby communities. This space reinforces the commitment to sustainable development, demonstrating how the support of private companies and community initiatives can generate economic and social impact. We invite the community and visitors to the Quito International Airport to enjoy this new experience.

From Nuestra Huerta to Alpachaca Muyuverde

The Nuestra Huerta project was born in 2013 as part of Quiport’s Social Management Plan, with the aim of supporting small agricultural producers in parishes such as Tababela, Pifo, Checa, Puembo, El Quinche and Yaruquí. In 2015, Quiport created the Nuestra Huerta brand to formalize the project, and with its support, the producers formed the community company Alpachaca Muyuverde, in charge of managing the brand since then.

Thanks to this initiative, Nuestra Huerta has had notable success, including the opening of a commercial space at the airport, where fruits, vegetables and products made by local producers are sold to passengers, collaborators and airport users. This has allowed participants to become partners in their own company, benefiting more than 240 people through job creation. Nuestra Huerta’s focus on sustainability has been recognized with the Punto Verde incentive from the Ministry of Environment, Water and Ecological Transition (MAATE).

The opening of Muyuverde: an independent venture

Now, with the opening of the Muyuverde cafeteria, Alpachaca Muyuverde is taking a further step in its business development. Unlike Nuestra Huerta, which was created by Quiport and is managed by the community company, Muyuverde is Alpachaca Muyuverde’s own brand. In this new space, a varied selection of products made by the local producers themselves will be offered, highlighting the quality and effort of the communities.

Ramón Miró, president and general director of Quiport, highlighted: “We are proud to see how the partners of Alpachaca Muyuverde have evolved into successful entrepreneurs. The opening of the Muyuverde café is a testament to the effort and dedication of these communities, and to the positive impact that our shared value program Nuestra Huerta has had on their growth.

Nuestra Huerta, the emblematic shared value program that Corporación Quiport develops together with the communities neighboring the Mariscal Sucre International Airport, celebrated ten years since it began in November 2013. Nuestra Huerta integrates small agricultural producers from the area surrounding the operation airport in a community marketing chain in which airport collaborators and users participate, consuming local production.

In celebration of the tenth anniversary of the project, Ramón Miró, president and CEO of Quiport, explained the driving philosophy behind this project and all the management of sustainability in the company: “we seek to be faithful to our purpose, we do it good because we value life. We value the life and quality of life of the people who live in the communities, who can improve their income and progress. But we also value the lives of our collaborators and visitors, who consume natural and healthy products in Nuestra Huerta.”

80 community producers and their families participate in Nuestra Huerta and it has a positive impact on their economy, since their income has improved significantly. 400 airport employees regularly purchase products from this entrepreneurship – seasonal fruits, bakery products, honey, eggs and ready-to-eat products-.

Sustainability involves the notion of allowing orderly development that benefits everyone and benefits our activity; that is the spirit with which this shared value project was born around the Quito airport.

Designed as an entrepreneurial project derived from the Quiport Social Management Plan; With the technical support of the Inter-American Development Bank (IDB), Nuestra Huerta evolved into a shared value scheme, that is, as a strategy that analyzes the social environment in which an organization operates, to renew its processes and generate profits impacting positively to communities at the same time.

The first stage of Nuestra Huerta was focused on training plans for the residents of the area, along with the consolidation of the internal market at the airport; Once the potential was developed, these products began to be marketed among the employees who are part of the companies that operate at the airport, thus creating a productive chain.

In 2017 Nuestra Huerta opened its physical store at the Quito airport, next to the Quiport offices, starting a new stage of the project. With the project already consolidated, Nuestra Huerta producers formed the community company Productora Agrícola Alpachaca Muyuverde CIA. Ltda. which allows them to manage the store located inside the airport.

In this way, Nuestra Huerta’s customer base went from airport collaborators to passengers, users and visitors. This growth in the customer base also allowed us to expand the product offering, from fruits, vegetables and bakery products, to also offering products for immediate consumption such as chopped fruit, yogurt with granola, healthy snacks, empanadas, bolas de verde, mote con chicharrón and many more, all coming from the airport’s area of ​​influence.

An important milestone was the participation of teachers and students from the Agronomy Engineering program at the San Francisco University of Quito, who carried out very important training and advisory work with the producers of Nuestra Huerta on topics such as the management of farming techniques. cultivation, improvement of disease and pest control, and development of new varieties.

The celebration of the tenth anniversary of Nuestra Huerta, held in the International VIP Lounge at the Mariscal Sucre International Airport, was a great opportunity to share more details of the project with organizations, people and media that work on sustainability issues.